Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210. A business analyst often needs to be a jack of all trades with a foundation-level understanding of many subject areas and a comprehensive toolbox of techniques to draw from. This book succeeds in adding a solid understanding of the professional discipline of UX backed up by a comprehensive set of techniques and recommended practices. A concise and very well-crafted piece of knowledge about UX, Usability and UCD/HCD in general. I wish I had it for my students when I was teaching UX myself. During my career both as a leader of the company and as a consultant in HCD field I found it particularly important to have a common language with all the stakeholders. Among other good things this book does that one particularly well! An informative introduction to UX which will enable the reader to navigate confidently. The book dispels commonly misunderstood terms and provides a practical framework to deliver UX. A must read for the modern digital business analysts. As UX has matured over the last ten years, there is a higher expectation to describe the rationale behind every pixel on the screen. This book helps to tell that vital story of WHY with context and tactics to handle any design situation. Nick de Voil has done a great job condensing the vast subject of UX into this book for those new to the field of UX, current practitioners, experts and those with a vested interest. I recommend all business analysts read the book to add a new dimension to their work, maximize their results and improve communication with the user experiences experts. I was so excited to read this book as we often struggle with stakeholders who don't always understand the importance of UX when designing new products and services. This book really hits the nail on the head and is brilliant for anyone wanting to get their head around user experience design and research and its importance. If you're considering a User Experience's role, there is a lot to learn - guiding principles, context of use, usability evaluation. This book gives a 360-degree view of this fascinating role and how it fits the big picture of a whole software development lifecycle! It seems everyone talks about UX, yet it is often misunderstood. Fortunately, there is a recognised standard at the core of UX and Human Centred Design which Nick de Voil uses as a framework in this clear overview of the HCD process and UX activities. I highly recommended this book as a pragmatic, easy to read introduction to this important and fascinating field. Nick de Voil has unlocked the foundations of the user experience (UX) discipline to simply describe what UX professionals ought to do, why they do it and why it works. It challenges what UX is in the construct of user-centred design principles that act as guideposts to optimise user experience. Nick de Voil has written a superb introduction to the key principles across the user experience landscape. An essential read for anyone who is looking to create user-centred products or services that solve real problems for humans, regardless of their job title. Nick de Voil has written an invaluable guide on how UX supports digital product development and how to design experiences which meet people's needs. This book is a good reference for those starting their career in UX as well as product owners, business analysts and digital marketeers. Nick de Voil is spot on with the details needed to understand the field of human centred design. He clearly explains how user research is integral to good design. This is a great starting point for anyone getting to grips with user experience work. This book distils the knowledge of several books and international standards into an easy-to-read form that is accessible for beginners and experts alike. Its comprehensive list of references and engaging exercises make it an invaluable learning resource. I recommend it to everyone who wishes to gain an understanding of user experience. This book gives all the steps needed to ensure products and services are useful, usable and actually used. Nick de Voil brings his considerable experience to identify what's both similar and different between user experience and other traditional practices. All this results in a must-read and approachable book. This book is a good reference for new UX practitioners or anyone who wants to deepen their understanding of user experience. UX is a continuously growing field. This book provides a breadth of information on the subject with practical tips. You'll get an excellent foundation of knowledge from it. This book provides a go