This book identifies increasing concerns with the veterinary profession and confronts them provocatively, with a view to stimulating positive change. A central theme is the emergence of the profitable ‘fur baby’ which is being propagated through encouraged anthropomorphism, a limited evidence base, overdiagnosis, overtreatment, and practice corporatisation. Richly accompanied with thoughts on veterinary celebrity, the misrepresentation of veterinary 'success', research using client-owned animals, unregulated treatments and end-of-life decision-making, the book represents a small room full of large elephants. With experienced contributors from around the world, each chapter combines personal stories with evidence-based reflections. While many of the subjects presented will have undergone some degree of ethical analysis, the book itself does not intend to teach veterinary ethics; instead, its role is to identify key concerns with the profession’s current trajectory and to present them with candour, from the perspective of concerned veterinary professionals. Ideal for use within the veterinary curriculum to stimulate undergraduate thought and discussion, this book will also be a valuable reference for practitioners as the veterinary profession comes to terms with life in a post-truth era. "This is no ordinary book. It has stimulated thought and challenged beliefs, becoming a much-anticipated occupant of my work-related book collection. However, it was surprising just how much of the writing spoke to me with a reach far beyond that of my occupation, challenging my thoughts and even morals surrounding my chosen work in ways that were both uncomfortable and enlightening. There are many topics here that I wish had been covered when I was a student rather than learning them on the job, most importantly evidence-based clinical decision making that has animal welfare as the top priority during all stages of treatment. Speaking up for animal welfare is a welcome beacon of hope at the end of the book. It is reassuring to see that there are people making the advancement of ethics for animals their aim and to see the possibilities for implementation into the wider profession. With huge thanks to the editors for their enthusiasm for addressing the issues covered in this text, let’s have a go at supporting the veterinary profession to make ethically sound decisions for themselves, their patients, their practices, their communities. Start by reading the book." Joanna Potter, BSc BVMS BMus Dip. ECVAA, EBVS®️ European Specialist in Veterinary Anaesthesia and VCI Recognised Specialist in Anaesthesia and Analgesia Tanya Stephens was born and raised in Somerset and then Derby before her family set sail for Australia when she was a teenager. She is a graduate of the University of Sydney in Veterinary Science and has a Masters in International Animal Welfare, Ethics and Law from the University of Edinburgh, is a Member of the Australian and New Zealand College of Veterinary Scientists in Animal Welfare and was made a Fellow of the Royal College of Veterinary Surgeons in 2020 for meritorious contribution to the profession. Tanya established her own small animal practice in Haberfield Sydney and very much enjoys practice. She is also a wildlife researcher with original research on galactosaemia in kangaroos. Her interests lie in professional ethics, animal welfare, research, evidence based medicine, wildlife, the environment and sustainable agriculture. She is a regular presenter and published author on these topics and is the editor of One Welfare in Practice: the Role of the Veterinarian. Tanya holds leadership positions in the Australian Veterinary Association and is the current President of the Conservation Biology Special Interest Group and Chair of the AVA’s Animal Welfare Trust, member of a number of Animal Ethics Committees, honorary consulting veterinarian for the Children’s Medical Research Institute, veterinary member of the NSW Civil and Administrative Tribunal, Chair of the NSW Kangaroo Management Advisory Panel and Chair of the NSW Greyhound Welfare Integrity Commission Animal Welfare Committee. She is a recipient of the Belle Bruce Reid Medal awarded by the University of Melbourne to Australia’s 100 most notable women veterinary science graduates. Tanya is married to Harry, an architect, who designed this book cover, and they have four children and nine grandchildren. Eddie Clutton graduated (BVSC [hons]) from the University of Liverpool in 1981 before beginning post-graduate training in the Department of Anaesthesia, The Royal Liverpool Hospital. He worked in the University of Virginia – Maryland, USA for 5 years as assistant professor in Veterinary Anesthesiology. He gained the RCVS Diploma in Veterinary Anaesthesia in 1985. He became Head of Veterinary Anaesthesia in the Royal (Dick) School of Veterinary Studies (Edinburgh) 1990 – 2015. He became a Diplomate of the European College of Veterinary Anaesthesia in 1