ABOUT ATLANTIC HADDOCK: Wild-caught in icy Atlantic waters, our haddock is frozen at sea within hours of catch. A member of the cod family, haddock has a mild flavor and delicately flaky texture. It’s a favorite for baking, pan-frying, and the crispiest fish and chips, as well as for making glorious fish cakes, chowder, and New England-style fish burgers. SHIPS FROZEN WITH DRY ICE: Flash-frozen and vacuum-packaged, our serving-size portions go from freezer to table in 30 minutes. MSC CERTIFIED SUSTAINABLE SEAFOOD: Products described as "MSC certified" come from a fishery that has been independently certified as sustainable under a program operated by The Marine Stewardship Council (MSC), a global nonprofit organization. These fisheries have been found to meet all three principles of the MSC Fisheries Standard, which are to sustain wild seafood stocks, to use catch methods that have minimal environmental impact, and to demonstrate effective fishery management. Sustainably caught in wild Atlantic waters, our haddock comes from an MSC-certified fishery and is frozen at sea within hours of catch. Haddock is a member of the cod family and has a mild flavor, firm flesh, and moist texture. It is used interchangeably with cod but does have a slightly sweeter taste, which makes it the best white fish for smoking, a culinary tradition in Scotland. Delicious when baked, pan-fried, or made into fish cakes, tacos, or chowder. Individually flash-frozen and vacuum-packaged in recipe-ready portions.