Essential Vitamin D Supplement: The active form of vitamin D3 supports cardiovascular, cellular, and bone health, immune function, and serum calcium uptake. One in 4 Americans do not get adequate vitamin D intake* Easily Absorbed Vitamin D Supplements: Benefit from 10,000 IU (250mcg) of the active and most easily absorbed form of vitamin D, vitamin D3 (cholecalciferol) in an easy-to-swallow capsule for a potent 1250% Daily Value of this vital nutrient* Clean Formula. Hypoallergenic and Non-GMO. Made without artificial fillers, coatings, binders, or colors. Quality You Can Rely on: Our rigorous quality assurance program includes third-party independent laboratory testing of raw ingredients and finished products for purity and potency to ensure what’s on the label is in the bottle. Trusted by Healthcare Practitioners Worldwide: Vital Nutrients was founded 30 years ago by practitioners who set out to make a positive and lasting impact on the health of people and planet. Today, our premium line of clinically relevant, pure, clean-label formulas is trusted by healthcare practitioners and health-conscious consumers worldwide