Restore damaged hair: WOW Activated Charcoal & Keratin Shampoo is rich in essential oils and vital nutrients & proteins to provide moisture & hair strength to tighten hair cuticles to retain moisture much more easily. Get stronger, cleaner hair, fast. Healthy, strong hair: Enriched with key vitamins, like vitamin B5, to provide intense moisture and hydration to keep hair healthy much longer. Men & women can use this when using their scalp massager for itch relief and smooth, silky hair. Maximum hair shine: Improve your hair cleansing routine with our hair restoration shampoo to get the best results possible. Argan oil contains protein and vitamin E to enhance shine & gloss to your hair. Get the best hair nourishment to get vibrant hair. Gentle Cleanser: Our deep cleaning shampoo can help get rid of heavy buildup & oils that are on your scalp without stripping hair color. Excellent against hard / well water. Being a powerful cleanser, we advise using small amounts to avoid dryness. Natural ingredients: WOW Activated Charcoal & Keratin Shampoo is free from sulfates, parabens, and silicones that can damage your scalp and increase the chance of hair fall & balding. Helps restore damaged, dull hair back to a thick, fuller appearance.