Today's web design and site management tools have come a long way toward providing even inexperienced designers the tools they need to build complex pages. Little energy is focused, however, on making those pages look good. Simply having functional buttons, images, and even animations on your pages doesn't address fundamental design issues. What looks good? What works best at getting the viewer's attention? These questions and many others are the subject of the Web Design Companion for the Digital Artist . This book is a powerful addition to any application-specific web design text. Coverage starts with basic browser display issues, and moving on through the proper use of type elements, positioning and formatting of graphic objects, and the inclusion of rich media objects. Focusing on balance, readability, and effectiveness, this companion book is sure to improve the results of the reader's efforts. For professionals in the field of web and digital design. "Calling this Web Design Companion is good truth in advertising. This book definitely accomplishes what it sets out to do, and would serve well as an introduction to good design and basic mechanics on the Web." — Franklin Einspruch, International Fine Arts College ". . . the author does an exceptional job o f presenting the material. l especially like the examples used to explain the topics ...coverage of critical concepts for the Web design class, excellent use o f real-world examples throughout the text, and topics short enough to be a supplement to the application text." — Luis Lopez, St. Philip's College The Against The Clock Companion Series offers insight into fundamental artistic issues, such as: basic rules of good design - proper and effective use of color - typography's role in the design process - principles underlying proven and compelling Web site design The Against the Clock Companion Series contains richly illustrated, real-world commercial and institutional examples and provides the reasoning behind the creative strategies, production methodologies, and distribution models. It addresses disciplines most critical to computer arts, such as design, color, typography, and Web page design. Gary Poyssick, co-owner of Against The Clock, is a well-known and often controversial speaker, writer, and industry consultant who has been involved in professional graphics and communications for over 15 years. A respected author, Poyssick penned the highly-popular Workflow Reengineering (Adobe Press), Teams and the Graphic Arts Service Provider (Prentice Hall), Creative Techniques: Adobe Illustrator, and Creative Techniques: Adobe Photoshop (Hayden Books). The Against The Clock Companion Series offers insight into fundamental artistic issues. It covers the details of broad design topics such as: * The basic rules of good design, * The proper and effective use of color, * The history and application of typography, * Typography's role in the design process, * The principles underlying proven and compelling Web-site design. The Against The Clock Companion Series works together with application-specific libraries of training and skills-development books. The books in the series provide background in fundamental design and artistic issues. They complement the hands-on, skills-based approach of the Against the Clock and other applications titles. The series: * Contains richly illustrated, real-world examples of commercial and institutional artwork, designs, packaging, and other creative assignments; * Provides the reasoning behind the creative strategies, production methodologies, and distribution models — in the words of the artists who provided them; * Addresses the four most important disciplines critical to successful use of computer arts applications: design, color, typography, and Web-page design; * Presents the material in a friendly and easy-to-understand manner, rather than relying on technical jargon or obsolete terminology. The books in the Companion Series are: * Web Design Companion for the Digital Artist (ISBN: 0-13-097355-6) * Design Companion for the Digital Artist (ISBN: 0-13-091237-9) * Typography Companion for the Digital Artist (ISBN: 0-13-040993-6) * Color Companion for the Digital Artist (ISBN: 0-13-097524-9) We hope that you'll find the books as effective and useful as we found them exciting and fun to develop. As always, we welcome any comments you might have that will make the next editions of the books even better. Please feel free to contact us at computer_arts@prenhall. About Against The Clock Against The Clock (ATC) was founded in 1990 and went on to become one of the nation's leading systems integration and training firms. The organization, founded by Ellenn Behoriam, specialized in developing custom training materials for clients such as L.L. Bean, The New England Journal of Medicine, the Smithsonian, the National Education Association, Air & Space Magazin