Unveil the Secrets to Safeguarding Your Business’s Future "If you value your business, this book is a must-read." - Jeannette Knudsen, Chief Legal Officer, the J.M. Smucker Co. "This book is not just a publication; it's a roadmap businesses can use to navigate the challenging yet rewarding journey of protecting their brand." - Richard "Richie" Siskind, Founder and Chairman of R Siskind & Co and Skechers Board Member "I urge business owners to read Why Brand Protection Matters so they can gain the knowledge and insight they need to make informed decisions about the best path for them." - Richard Herbert, former President and Chief Operating Officer, Pantone Inc. When time is of the essence, ignorance is not bliss—it’s a liability. Enter L.A. Perkins, an acclaimed brand protection strategist and top-rated intellectual property attorney ready to arm you with the knowledge that could save your business from costly mistakes and legal nightmares. In Why Brand Protection Matters, Perkins distills over 27 years of legal practice and courtroom litigation experience into a must-have resource for business owners, C-Suite executives, and entrepreneurs alike. With clarity and charisma, she unveils the critical steps necessary to shield your company’s most valuable assets and secure exclusive trademark rights in the United States. From the beginning stages of entrepreneurship to the seasoned realms of business ownership, Why Brand Protection Matters illuminates the common pitfalls that can spell disaster for any unprepared business. Inside, you’ll learn about: The types of IP protection available - Identifying your brand assets - Navigating the intricate web of brand protection - Mitigating litigation risks - Applying for U.S. federal trademark registration Through vivid anecdotes and real-world examples, Perkins demonstrates not only her seasoned legal experience but also her passion for business success. With her guidance, you’ll gain a profound understanding of the importance of timely action and the transformative power of a legally fortified brand. Don’t let uncertainty dictate your destiny; it’s time to empower yourself with the knowledge to protect your brand assets and make your business’s future bright. "L.A. Perkins' Why Brand Protection Matters is an essential manual for securing one's company from potential hazards and legal complications in a world where a brand's integrity has the power to make or ruin a corporation. Drawing from more than 27 years of legal experience, Perkins provides a thorough road map for protecting and enhancing a company's most precious asset: its brand. Perkins makes an immediate impression as a reliable resource by fusing the knowledge of an experienced intellectual property lawyer with the drive of a business success strategist. This book is a practical toolset designed for executives, entrepreneurs, and business owners who need to negotiate the difficult world of trademark protection rather than just a theoretical discourse. Identifying brand assets, protecting intellectual property, and obtaining trademark rights in the US are just a few of the important subjects that Perkins covers in her approach, which is both entertaining and educational. This book stands out for being approachable; by demystifying complicated legal ideas with vivid anecdotes and real-world examples, readers with varying degrees of business skill can relate to and use the content. The proactive approach at the core of Why Brand Protection Matters gives readers the means to successfully reduce the hazards in addition to drawing attention to them. This book provides useful insights and step-by-step assistance for both seasoned executives seeking to strengthen the durability of their brand and startup founders seeking to establish a strong legal foundation. The book's emphasis on the transforming power of prompt action is one of its most notable aspects. Perkins gives readers the tools they need to take control of their brand's future by highlighting the need of proactively protecting trademarks and anticipatorily addressing any legal concerns. To sum up, Why Brand Protection Matters is essential reading for anybody who cares about the health and success of their company. This book is a priceless tool for safeguarding your brand and increasing its worth in the cutthroat market of today because of L.A. Perkins's evident knowledge. You'll acquire the self-assurance to successfully negotiate the legal system and lead your company toward a resilient and prosperous future with Perkins at your side." -The Book Revue, 5-Star Review