When it comes to operating a small business, it doesn't matter how good the idea is if the accounting behind the operations isn't solid. Now readers have a resource that covers the accounting tools and strategies that will help them run a successful company. They'll gain a strong foundation in basic accounting and then progress to accounting strategies for service businesses. They'll also learn about basic accounting procedures and find ways to utilize accounting techniques for a merchandising business. Lita Epstein excels at translating complex financial and political topics critical to people's everyday life. Building on her personal experience as a press secretary for a U.S. Congressman and her analytical skills developed as she completed her MBA from Emory University's Goizueta Business School, Lita helps people explore difficult financial and political issues. She has worked as a newspaper reporter and magazine editor. After getting her MBA degree, she served as associate director of development for President Jimmy Carter's international programs at The Carter Center. She is currently in the process of completing work toward her Certified Financial Planner designation and is a member of the Financial Planning Association.