Breastfeeding Success Starts with Willow: Designed to provide an immediate cooling effect; Willow Cooling Gel Nipple Pads are a fast way to help soothe sore, cracked and irritated nipples Relief from Common Breastfeeding Problems: Made of hydrogel to cool instantly upon contact with skin, our breastfeeding pads relieve nipple irritation and soreness without any lotions, balms, or creams Worn in Bra: Easy to Use; These breast gel pads can be worn in bra between pumping or feeding session, providing discreet relief throughout the day Reusable For Up To 24 Hours: Individually packaged and hygenic, our nipple care breast pads can be reused up to one full day; Do not use soaps or detergents to clean; Store in a cool, dry place Trusted and True: Designed by the best in medical tech, Willow pumps and accessories are made with moms in mind; Join the 300,000 mom who have brought Willow into their homes and lives Breastfeeding Success Starts with Willow: Designed to provide an immediate cooling effect; Willow Cooling Gel Nipple Pads are a fast way to help soothe sore, cracked and irritated nipples. Relief from Common Breastfeeding Problems: Made of hydrogel to cool instantly upon contact with skin, our breastfeeding pads relieve nipple irritation and soreness without any lotions, balms, or creams. Worn in Bra: Easy to Use; These breast gel pads can be worn in bra between pumping or feeding session, providing discreet relief throughout the day. Reusable For Up To 24 Hours: Individually packaged and hygenic, our nipple care breast pads can be reused up to one full day; Do not use soaps or detergents to clean; Store in a cool, dry place. Trusted and True: Designed by the best in medical tech, Willow pumps and accessories are made with moms in mind; Join the 300,000 mom who have brought Willow into their homes and lives.