In his fourth book, (a sequel to The CAP Equation) Joe Buzzello invited some of the best B2B and B2C sales trainers from across the United States to help him expose and explain how the best and the brightest salespeople think, act and respond. Our talented CAP Equation Certified (CECI) co-authors and contributors include, Chuck Farmer, Brandee Justus, Dennis Hartin, Katie Anderson, Scott Storjohann, Dawn Tyack, Leon Davidson, Emily Evans, Christie Marzari, Renee Corso, and Traci Batten. The authors take a deep dive into the mindsets that enable a salesperson to survive and then THRIVE in commission-based sales.