Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You - 4 Rules of Word of Mouth Marketing - 5 Ts of Word of Mouth Marketing - 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier. 'No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.' ---Peter Fader, Professor, Wharton School of Business (04/30/2012) "A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company." ---- Ed Keller and Jon Berry, authors of The Influentials (04/30/2012) "A quick, practical, and extremely useful guide to word of mouth marketing." ---- Emanuel Rosen, author of The Anatomy of Buzz (04/30/2012) "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." ---- Geoff Ramsey, CEO, eMarketer (04/30/2012) "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it." ---- MaryLee Sachs, Chairman, U.S., Hill & Knowlton (04/30/2012) "Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking." ---- Greg Stielstra, author of PyroMarketing (04/30/2012) "Another must-read if you're at all interested in word of mouth marketing." ---- Mark Hughes, author of Buzzmarketing (04/30/2012) "As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time." ---- Jonah Bloom, Executive Editor, Advertising Age (04/30/2012) "Great book on WOM. Nicely written." ---- Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immuta (04/30/2012) "I highly recommend this book because it is so practical, tactical, and hysterical."---Guy Kawasaki, author of Rules for Revolutionaries (04/30/2012) "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." ---- Brad Santeler, Kimberly-Clark (04/30/2012) "It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life." ---- Bob Garfield, co-host of NPR's On The Media (04/30/2012) "It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book." ---- Bob Pearson, Dell (04/30/2012) "Read this book to relearn what you always knew just in time for it to change your business life."---Bob Garfield, Co-Host of NPR's On the Media (04/3