**Business Book Awards 2025 Finalist ** The way we measure success is ready for a redo . This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way. Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business. 'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust Whether an established business or a start-up, there are some great golden nuggets, fantastic reminders, and simple steps to take to get going or improve your business and life - Amazon 5 * A truly pragmatic approach to business which is both inspiring and entertaining. A definite call to action. - Amazon 5 * A highly entertaining mix of social insight, ethical exploration and practical tips about what constitutes ‘wealth’ and how to achieve it under your own steam whilst benefiting wider society. A great guide for anyone who wants to improve their life and the world but isn’t sure how to take the first step. - Helen Boaden, President of HF Holidays and former Director of BBC Radio Dr Bob Gomersall has written an inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive, and play a positive role in our planet’s future. Drawing on his experiences as a physics teacher and academic turned entrepreneur, Bob shares his successes and failures and uses his scientific background to analyse the risks in starting a business and explains how to mitigate these. As Bob shows, true wealth isn’t about cash or status: it’s about spending time doing the things you love, being free and having a work life with a sense of purpose at the heart of it. - Dame Linda Pollard, Chair of Leeds Teaching Hospitals NHS Trust Refreshing. Practical. Inspirational. Special. Bob Gomersall delivers insight, encouragement and understanding from his own experience, and that of others, with intelligent musings from a ‘mountain top’. Described, analysed, assessed and presented with insight and encouragement. Best described as wisdom from the real world with advice on how to achieve the satisfaction and reward from a job that is not work but is life, a life in balance with family, friends and community, and yourself. A life of ‘worthwhile wealth’. - Brian S. Smith, Former CEO of HF Holidays, Managing Director of Continental Tyres (UK) and Director of Leyland DAF Trucks This is a wonderfully stimulating book sharing Bob Gomersall’s experience in becoming an entrepreneur, challenging assumptions that profit and wealth should drive work above all, and bringing in social responsibility, ethical, environmental and personal priorities. And it offers many examples of successful entrepreneurship which included these priorities in Yorkshire and the north of England. It’s an ideal guide for those thinking about changing direction. - William Wallace, Lord Wallace of Saltaire A well-timed challenge to wrong thinking that the pursuit of wealth and health might be an zero sum game. Bob, with characteristic rigour and humanity, urges us to understand that we can achieve meaning in our working lives, do some good in this world and also make a few quid. A very readable and grounded philosophy, entertaining too, from a successful entrepreneur with a message about the things that really matter. - Simon Hinchliffe, Headmaster, Bradford Grammar School The way we measure success is ready for a redo. This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way. Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business. 'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust Dr Bob Gomersall researched in and taught physics, and was the author of one of the world’s first educational multimedia CD-ROMs. He has founded three successful technology businesses, was a long-standing board member of HF Holidays, and invests in start-up businesses. All four of his children are graduate engineers. Dr Bob Gomersall, B.Sc., Ph.D., C.Phys., M.Inst.P., FRSA, was educated at the universities of Durham and Bristol and worked as a theoretical physic