Wrangler 1947 is a new heritage cologne inspired by the brand's rich history. Crafted by expert perfumers, inspired by Wrangler's enduring lifestyle of adventurous optimism, crafted the 1947 cologne which is both invigorating & inviting. Tru Story: Established in 1969, Tru was built through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. How should I store my Tru Western Products? As with most fragrance and beauty products, ours do best in a cool, dry place, and out of direct sunlight. A scent full of deep woods and amber balanced by ranch water accord. Summoning the sensation of a cold cocktail on a sweltering summer afternoon, 1947 celebrates life’s simplest pleasures enjoyed in good company. Offering a distinct blend of amber notes and rich woods with a unique ranch water accord, this cologne manifests the effortless cool of a man who knows what he wants in work or play. Housed in a sleek glass bottle with a weighted copper cap, 1947 strikes the right balance between rugged charm and refined style.