Winner of 11 national-level awards: 2022 Goody Business Book Awards – Winner: Marketing – Communications and PR 2022 Goody Business Book Awards – Winner: Marketing/Sales – General 2022 Goody Business Book Awards – Finalist: Business – Career Success 2020 eLit Book Awards – Gold Medal: Education/Academic/Teaching 2020 Best Book Award – Finalist: Business: Communications/Public Relations 2020 Best Book Award – Finalist: Business: Marketing & Advertising 2020 Reader’s Favorite Award – Honorable Mention: Marketing 2018 eLit Book Awards – Bronze Medal: Business/Careers/Sales 2017 Next Generation Indie Book Awards – Finalist: Careers 2017 Best Book Award – Finalist: Careers 2017 Reader’s Favorite Award – Honorable Mention: Occupation What readers say: • Your Write to Influence! training … led to increased professional advancement opportunities for countless numbers of service members . -- Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA) • Bass's "Write to Influence!" is an invaluable resource … The process of drafting effective professional writing projects and then honing them to perfection has rarely been so inviting or presented with such clarity and enthusiasm . -- Booklife Prize • Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces -- D. Donovan, Senior Reviewer, Midwest Book Review • This book should be in every professional's library . I heartily recommend Write to Influence! -- Baba Zipkin, Former Senior Counsel, IBM • Write to Influence! will be my go-to-guide for many years to come. It is now a must-read reference for all my employees . -- Rick Mix, President and CEO, Cleared Solutions Inc. • This helped me pass my college classes! Write to Influence! is an amazing source if you want to improve your writing to earn higher grades! 10/10 recommend! -- Emily, Amazon Reviewer Powerful writing changes lives! It’s also the lifeblood of successful organizations. It correlates directly to success -- personal and professional -- and often tips the balance between success and failure. With this book, make every second of the reader’s time play to your advantage. Chose Write to Influence! when persuasive writing is paramount to your goals. Learn to: • Write to win with products – clear, concise, and compelling • Extend your influence -- persuade others to support your cause • Generate powerful resumes and input to performance reviews • Compete well for contracts, grants, etc. • Defend budgets and justify additional resources • Compose polished, succinct, and effective email • Nail the essay for college applications The second edition includes 70 new pages , incorporating material from Carla’s highly acclaimed workshops given to government agencies, corporations, private businesses, NGOs, and academia. From powerful writing to banish bureaucratic blather to composing resumes, input for performance reviews, presentations, elevator speeches, grant submissions, and essays for college applications ... this book covers it all. Book Review 1: As an executive coach, I know that poor writing skills limit the progress of many talented professionals. If you want to bring more energy to your career, take up this book to bring greater clarity to your business writing. It's packed with practical exercises and helpful explanations. -- Beverly Jones, Author and Executive Coach Book Review 2: "In a 2-hour workshop, Carla added thousands of dollars to the bottom-line of organizations in Loudoun County. Using her techniques, the public and private sector leaders who participated can write to win." -- Leadership Loudoun Book Review 3: This is a fun and fabulous book that covers a multitude of writing subjects like grant submissions, email writing, and resume building. The most useful chapter in this book for me was chapter 6. Keeping my writing concise is a must in today's fast-paced society. Buy the book you should have had for your high school English class. -- Dominique Brightmon, Host of Going North Podcast All authors are constrained by time and space. The reader's time is fleeting;  space to convey the message is often limited. Those who best leverage both often gain that competitive edge! Learn to "Write to Influence!" Table of Contents Part 1: Strategies to Influence 1. Solid Framework: Critical for a Home . . . and Writing 2. Know Your Audience: Psychology of the Catch 3. Set the Hook 4. Make the Case 5. Clinch the Deal Part 2: Word Sculpting Tools 6. Useless Words: Find, Chisel, Discard 7. Shorter Is Better: Don't Hog Space 8. Redundancy: Once Will Suffice 9. Lead with the Basics: Horse before the Cart 10. Verbs Are Your Friends: Rely on Them 11. Avoid Gibberish: It's Confusing 12. Tethers: In Sentences and Otherwise 13. Be Clear: Who-Does-What-to-Whom? 14. Keep the Focus: Shut t