We have had several queries about the sudden disappearance from supermarket shelves of an extremely popular brand of cosmetic toothpaste "Gordon Moores". It contained a red coloring agent that enhanced gum and tooth contrast. And it is excellent for removing stains from your teeth. There is a French Product that does exactly the same job - It is called 'Email Diamant' Since 1893, Email Diamant - the cosmetic toothpaste with the "Red Formula" has added color to gums - which helps enhance the whiteness of the teeth. Polishing agents gently clean, essential oils prevent the formulation of dental plaque and natural light reflectors add sparkle to your pearly whites! 75 ml tube, you will receive 3 tubes Heard your concerns about the disappearing Gordon Moores toothpaste. No worries, Email Diamant from France is here to save the day. Gordon Moores substitute. Since 1893, it's been adding colour to gums and making those teeth shine bright. Polishing agents gently clean, essential oils prevent the formulation of dental plaque and natural light reflectors add sparkle to your pearly whites. Give it a shot and say hello to a sparkling smile.