Color & Gloss: A conditioning mask that deposits pigment directly onto the hair cuticle while deeply hydrating and strengthening. Delivers instant tone refresh or bold transformation in one step — no developer or damage required. Each shade is infused with LustraTone Technology for high-impact shine and a glossy payoff. Ideal For Brunettes: This is great for those with light brown to dark brown hair, or to refresh your existing tone. Not formulated for full gray coverage. Hydrating & Bond-Boosting Formula: Packed with nourishing ingredients for intense moisture, leaving hair soft, hydrated, and shiny with long-lasting brilliance that’ll turn heads all day long Apply like a pro: Apply to clean, dry hair in sections, combing through for even saturation; Process for 15 minutes, then rinse thoroughly in cool water. Gloves are recommended for an easy, mess-free experience. If using a dark color, we recommend rinsing out hair in stainless steel sink or darker sink to avoid staining. CRUELTY-FREE ALL VEGAN INGREDIENTS: Leaping Bunny Certified means we NEVER test on animals and every ingredient is 100% all vegan, all the time. Gluten Free, SLS/SLES Free and Paraben Free too. This deep, natural shade will enhance your golden undertones and leave your hair with a radiant glow.