Color + Gloss: Semi-permanent color acts as a glossing treatment, with plant-based protein for hydration, strength, and shine; Enhances natural tones while sealing in moisture for healthy-looking hair Powered by Lusterhance Technology: Utilizes photoluminescence to boost shine and luster, making hair appear more vibrant and glossy for a show-stopping, glossy finish that catches the light Hydrating & Bond-Boosting Formula: Packed with nourishing ingredients for intense moisture, leaving hair soft, hydrated, and shiny with long-lasting brilliance that’ll turn heads all day long Apply like a pro: Apply to clean, dry hair in sections, combing through for even saturation; Process for 15 minutes, then rinse thoroughly; Gloves are recommended for an easy, mess-free experience Cruelty-Free Hair Color: XMONDO hair care is Leaping Bunny Certified, never tested on animals, and every ingredient is 100% vegan; All products are gluten-free, sulfate-free, and paraben-free