Yo-Zuri Pro Series Jerkbait SF 110mm Rip Bait - Featuring a high-pitch rolling action with added flash, the Yo-Zuri Pro Series Jerkbait SF 110mm is a slow-floating jerkbait with a realistic hologram finish to help you attract more bass and get more bites. Featuring a multi-layered construction to produce a vivid and realistic holographic finish, the Pro Series Jerkbait SF 110mm tantalizes bass with a fast twitching and rolling action that accurately imitates erratic movements of real-life baitfish. Designed to invoke quick reaction strikesH Hologram lip that reflects light and entices more predators to strike Tungsten X magnet weight transfer system Built to induce bites year-round in any body of water where the fish are feeding on shad.