Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success. "There's an old proverb that says 'You eat life or life eats you.' Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree." --Jay Conrad Levinson, father of guerrilla marketing; author, Guerrilla Marketing book series "Self-branding is not optional in today's insecure world of commerce. You Are a Brand! is an excellent and welcome addition to the all-too-small library on the subject." -- Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence "Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit." -- Bill Roedy, Chairman and CEO, MTV Networks "Personal branding becomes an absolute essential for professional career development. In You Are a Brand! , Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market." -- Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.