A New Book from the Wall Street Journal and USA Today Bestselling Author Unlock the Hidden Value Inside Your Ideas - and Transform Your Business Into an IP Powerhouse The world’s most influential brands, creators, and innovators share one defining trait: they think, act, and operate like intellectual property companies . Now, you can too. In You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income , Wall Street Journal and USA Today bestselling author Kary Oberbrunner , together with Katherine Rubino , a top intellectual property attorney and Partner at Wiggin and Dana LLP, reveal the system used by the world’s most successful brands to locate, protect, and monetize their most valuable asset: IP . From celebrities to global corporations, the smartest leaders safeguard their trademarks, copyrights, patents, trade secrets, licensing opportunities, and brand assets —not because they are successful, but because that protection creates success. Taylor Swift has filed more than 300 trademarks, transforming her creativity into a protected IP empire - Play-Doh trademarked its iconic scent, proving that even a smell can be protected intellectual property - The Coca-Cola Company safeguards its legendary formula with rigorous trade-secret protocols - Companies like Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple achieved exponential growth by treating IP as their core business strategy, not an afterthought Most entrepreneurs wrongly assume they have “no intellectual property.” The truth is: over 90% of your company’s value is tied to your IP—if you know how to identify it and protect it. This book gives you the roadmap. Inside, you’ll discover: Why promoting your idea too soon can destroy its intellectual property value - How to choose the right IP protection strategy—trademark, copyright, patent, trade secret, or licensing - A clear 12-step plan for developing your IP influence and impact - Forty-seven practical ways to monetize your intellectual property - How to safeguard your brand, creative work, and innovation assets from competitors - How to turn your products, processes, frameworks, content, and expertise into protected, revenue-generating IP Whether you’re a creator, entrepreneur, consultant, coach, executive, or business owner, this guide will show you how to identify your hidden IP , protect it strategically , and turn it into long-term income and authority . Your ideas are powerful. It’s time to protect them and profit from them, like an IP company. KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and Web3.He has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He also serves as the Berry Chair of Entrepreneurship at Cedarville University, where he teaches on the topics of Entrepreneurship and Digital Marketing. Kary enjoys cycling, especially in the French Alps. He lives in Ohio with his wife Kelly and three children: Keegan, Isabel, and Addison. Katie is a partner at Wiggin and Dana LLP. Katie focuses on the representation of life sciences companies discovering, developing, protecting, and offering pharmaceuticals, therapeutic vaccines, digital health, medical devices, biologics, and antibody products. Katie has been featured in the Wall Street Journal, Fox Business, and Nature Biotechnology for her intellectual prowess governing legal and scientific disputes. Katie specializes in transactions involving intellectual property rights, strategic partnerships, licensing, and research collaborations. In addition, she maintains an active practice in cross-border transactions, being dually qualified to practice in both the United States and England and Wales. Katie is the past-chair of the Chemistry and the Law division of the American Chemical Society. She is a fixture of the entrepreneurial ecosystem and provides pro-bono legal advice in partnership with MIT Sandbox and Oregon Bioscience Incubator.