Be the CEO of You! Humorous Insights for the Serious Entrepreneur. Who needs another How I Did It business book by an ex-corporate executive with a golden parachute, seed money, and the key to the old boys’ club? You Oughta Be In Business is for anyone starting with a dream, a laptop, and a mild sense of desperation. Full of wit, advice, and real-world experiences on how to deal with the many challenges facing today’s entrepreneur. With topics they don’t cover in business school! • Passages: The Entrepreneur’s journey • Managing: The Four Horseman ofsuccess • Cash Flow: Even when you have none. • Branding: Idenity crises—NOT • Pricing: The Chico Marx School of Invicing • Coffee Makers: Grinds, pods, or even tea. • Chat GPT: It’s like hiring your imaginary friend. • Staffing: Putting your pets to work. • Zoom Etiquette: Once again, pants/no pants. “Mr. Pilla walks the aspiring small business owner through various levels of starting and running a business, from employee to the CEO of you and everything in between—and beyond).” -Michael Nicloy, Publisher