There are two types of business leaders: the 99% who keep talking about writing a book someday, and the 1% who actually do it—then leverage it to dominate their field. If you're the former, any "how to write a book" manual will do. If you're the latter, you're in the right place. In Your Book or Your Excuse , you'll discover how elite entrepreneurs transform a book into their most powerful business asset —a 24/7 salesperso n that wins clients, commands $25K+ speaking fees , attracts media, and builds unshakable authority. Inside, you'll discover: How to eliminate the excuses —"I'm too busy," "It's too expensive," "I'm not ready"—that keep 99% stuck - The hidden ROI —from speaking engagements to multi-million-dollar deals sparked by a single read - Case studies from global brands who turned books into authority machines - Why publishing is the only way to stay on top—and keep it Leaders don't wait for someday. They decide, act, and publish. Start your journey now—or stay in the 99%. Go to LeadersBrands.com Alinka Rutkowska is a USA Today and Wall Street Journal bestselling author, co-founder of Leaders Brands , and the go-to authority for elite entrepreneurs who turn books into business dominance. Since 2010, she’s guided 500+ authors —including leaders from DHL, Mitsubishi, and Montessori —to bestseller lists and global stages. She’s published nearly 50 books and has been featured in Forbes, Entrepreneur, and Writer’s Digest. Alinka has coached hundreds of bestselling authors, and it shows. She doesn't preach; she teaches. This book reframed my thinking: authority isn't what you earn at the end of your career; it's what you build with your words right now. Javier Cavada Camino, PhD (Dr. Eng.)
President and CEO, Mitsubishi Power EMEA and USA National Bestselling Author What makes this book stand out is how practical it is. It's equal parts business strategy and personal challenge. Alinka doesn't just tell you that publishing builds credibility; she proves it through real leaders who used their books to open doors, shape industries, and leave legacies. The narrative here subtly persuades; the benefits to you individually in becoming an author are vast and varied - the process is significant and as these voices agree, it is well worth the journey. Karen Chetwynd
CEO, Montessori Global Education Your Book or Your Excuse isn't just a book about writing, it's a call to lead. Alinka Rutkowska challenges readers to stop waiting for the "right time" and start defining their legacy now. Through compelling stories, research, and lived experience, she proves that authorship is leadership in action. By the final page, I wasn't thinking about someday, I was outlining the book that will shape my next decade. Carl Grant III
Author, How to Live the Abundant Life Your Book or Your Excuse feels like a conversation with a mentor who refuses to let you play small. Alinka's track record of hundreds of leaders, multiple bestsellers, and global reach gives her advice undeniable weight. But it's her tone that makes the difference: encouraging yet uncompromising. You finish this book ready to lead, not just read. Dan Williams, CEO, ONELIFE Senior Living There's a quiet confidence in these pages that stays with you. Alinka doesn't hype you up; she holds you accountable. Her message is simple but profound: leaders who publish lead longer. Reading this made me realize I've been hiding behind busyness when what I needed was courage. Tamara Nall
CEO & Founder, The Leading Niche This book made me stop scrolling and start creating. It's not just for writers, it's for anyone who wants to turn experience into impact. Alinka shows how a single book can become your most powerful business tool, your best sales asset, and your clearest legacy. It's bold, wise, and deeply practical. Alex Melen
Co-Founder, SmartSites Alinka Rutkowska and Leaders Brands have redefined what it means to publish with purpose. Their approach goes far beyond writing, it's about positioning, visibility, and legacy. The book made me realize that true leadership isn't about waiting to be discovered; it's about partnering with people who know how to make your story unforgettable. Keri Jaehnig
Founder & CEO, Idea Girl Media Alinka's words are a mirror. You'll either see your excuses clearly or your next big opportunity. Either way, you won't walk away unchanged. Matthew J Hall
CEO and Inventor, Toilet Accessories Llc. For those seeking to understand the "Why" and the commitment, You can't unread this. Once you see what Alinka reveals about the 1%, you'll never see leadership or excuses the same way. Thierry Nguyen
Biopharma Professional, Founder, Bodhi Nature LLC This book reminded me why I wrote mine — to ignite that spark in others. It's not just about writing; it's about finally doing the thing you've been putting off for far too long. Every page is a push toward action. Kumar R. Parakala
USA National Best