“In this invaluable book, Patty showed me how to confidently charge more for my services. By reframing the language around my offerings and changing my pricing models to align with the value I provide, I am now getting paid for my worth, not just what I think the market will bear.” -- Alexandra Watkins, brand name expert and bestselling author of Hello, My Name is Awesome How do you know if you’re heading in the right direction? As a woman business owner, do you doubt yourself more often than you’d like to admit? Do you long to reach your business goals faster and reignite your passion? Unlock Your Hidden Advantage – your special ability that builds value in your business – and you’ll uncover answers to your most challenging questions. Follow Patty Block’s proven, practical advice and you will: Confidently make choices that are right for your business. - Build a pricing model and adjust your pricing to reflect the real value you provide. - Work with the clients who value you most – and are happy to pay for your expertise. - Boldly communicate clearly and powerfully. - Implement strategic growth to design and achieve a more profitable future. Now, you can earn more with less stress! It’s time to run your business your way – with more confidence, profit, and joy. Business advisor and pricing expert Patty Block empowers women business owners to turn up their power by shifting their mindset, attracting right-fit clients, and boosting their revenue to achieve a more profitable future. www.TheBlockGroup.net "Within two weeks of working with Patty, I sold my first five-figure contract. Her methods work and she tailors them to what works best for each client. Patty has changed my life and my business." -- Sophie Michals, Owner of (sm) Edits, LLC "In this invaluable book, Patty showed me how to confidently charge more for my services. By reframing the language around my offerings and changing my pricing models to align with the value I provide, I am now getting paid for my worth, not just what I think the market will bear." -- Alexandra Watkins, Bestselling author of Hello, My Name is Awesome "If you are a woman business owner who knows how to help people but doesn't know how to get paid very well for it, you have finally found the answers you need. Your Hidden Advantage doesn't just unlock the secrets to building your business. In these pages you'll find the precise steps to follow to achieve the success you deserve and the sisterhood you've longed for to cheer you on and push you forward to get it." -- Deborah Gilboa, MD, resilience expert and bestselling author of From Stressed to Resilient "One of the wonderful things about working with Patty is she's providing advice from a woman's perspective. A lot of her insights speak directly to me, and it's given me the confidence to raise my prices and talk about the real value I provide, so I'm not second-guessing and doubting myself." --Paige Donnell, Founder & CEO of Paige PR "Before working with Patty, I was just winging it as I went and now, I have a process which takes less time and energy, while also leading to more 'yeses'! The thing that really made me go 'WOW!' was learning how to get away from an hourly model by focusing on the value provided versus the hours spent." -- Jeni Golomb, Founder & Managing Director of Bamboo Branding "Patty helped me see the possibility of billing clients for expertise and learn how to price differently. I've become more confident and comfortable in communicating the value I bring to clients." - Geneve Huxley, CPA, CEO of Huxley CPA Consulting "Within two weeks of working with Patty, I sold my first five-figure contract. Her methods work and she tailors them to what works best for each client. Patty has changed my life and my business ~ and I don't say that lightly!" -- Sophie Michals, Owner of (sm) Edits "Patty Block has laid out in exquisite detail what keeps us stuck and not growing in business through a series of engaging narratives and frameworks. This book will take you on a journey through your business and illuminate many of the blind spots business builders face. Most importantly, it lays out a path forward that is practical and achievable." -- Michael Roderick , referability expert and host of the Access to Anyone podcast "Patty's book is a game-changer for women business owners. Her expertise, gathered from years of consulting and guiding women in the service industries, shines through as she shares her powerful insights, principles, and approaches for discovering and embracing one's true value. She empowers her readers to overcome self-limiting beliefs and manifest the financial success they deserve. Patty's unwavering commitment to excellence and her long-standing focus on women-owned businesses make her the perfect guide for anyone seeking to reach their full potential. If you want to elevate your business and life, this book is a must-read." —T. Falcon Napier, the mastermind b