"Your Name, Image, and Likeness Are Your Business: 7 Steps to the Bag with NIL" "Your Name, Image, and Likeness Are Your Business," by Ryan A. Rogers, Esq., provides 7 keys to help student athletes, influencers, and content creators capitalize on their Name, Image, and Likeness in the NIL era. Inspired by Jay-Z's iconic feature verse from the song, Diamonds From Sierra Leone, "I'm not a 'businessman,' I'm a 'business,' man," this book is an introduction for student athletes, influencers, and content creators to the business side of NIL. Rogers provides seven clear keys to help you turn your NIL into a thriving personal brand business. It's not just about becoming another athlete, content creator, or influencer; it's about realizing a new paradigm where personal and professional lines blur, authenticity reigns, and your unique brand story becomes your most valuable asset. With over two decades of combined business and legal expertise, Rogers gives you the keys to help generate income, unlock opportunities for success, and build a thriving Personal Brand Business Enterprise capable of creating generational wealth, all from your intellectual property.