WHAT IT IS: A curl-defining custard-meets-gel that sculpts textured hair with bouncy, buildable hold + treats your scalp in the process. Peppermint + wintergreen oils deliver a clean, herbal tingle to signal it’s working from root to tip WHAT IT DOES: The innovative formula defines + sets curls, coils + waves without crunch or buildup. Feels like a custard, performs like a gel to give styles memory + movement. Baobab, prickly pear + pumpkin seed oils hydrate + support scalp health WHY IT'S DIFFERENT: This first-of-its-kind gel + scalp treatment hybrid styles + supports in one step plus the creamy, rich texture is easy to work through every curl. Great for twist-outs, braid-outs, wash-and-gos, or smoothing edges CLEAN + CONSCIOUS: Vegan, cruelty-free + color-safe. No silicones, sulfates, parabens, mineral oil, or synthetic dyes. No synthetic stiffeners, drying alcohols, or harsh preservatives. Recyclable packaging. Great for dry or growth-focused routines ABOUT THE BRAND: adwoa beauty is a Black-owned brand with modern, science-backed formulas made for coils, curls + waves. powered by scalp-first ingredients + lightweight textures, our products support textured hair at every step without compromise