68% FERMENTED SOY-MILK — This serum is powered by 68% fermented soy-milk extract, a nutrient-dense base derived from traditional Korean skincare practices. Fermentation enhances the bioavailability of isoflavones and amino acids, helping to deeply hydrate, boost skin elasticity, and reinforce the skin barrier. It helps improve the look of roughness and dullness while delivering a smoother, more supple complexion. Gentle yet effective, it’s ideal for dry, stressed, or aging skin in need of nourishment from nature-derived ingredients. BEAN ESSENCE + NIACINAMIDE — Our blend of naturally fermented bean essence—including soy, mung bean, and adzuki—works synergistically with 2% niacinamide to visibly minimize enlarged pores and reduce oiliness without over-drying the skin. This combination helps improve uneven tone and refines skin texture over time. The rich plant-based formula offers antioxidant support, targets dullness, and promotes a smoother and clearer look with every application. Great for those seeking pore care and brightness without irritation. HYALURONIC ACID HYDRATION — Featuring a multi-depth hyaluronic acid complex, this serum delivers intensive hydration that penetrates beneath the surface to help lock in moisture and reduce the look of dehydration. Paired with glycerin and betaine, it strengthens the skin’s natural moisture barrier and keeps skin plump and smooth throughout the day. This water-rich formula is ideal for skin that feels tight, flaky, or easily irritated—leaving it feeling soft, elastic, and calm without greasy residue. LIGHTWEIGHT MILKY TEXTURE — The lightweight, milky-white formula glides onto skin with a silky touch and absorbs quickly, leaving a dewy yet non-sticky finish. It wears beautifully under makeup or SPF and is gentle enough for both morning and night use. The airy consistency offers a refreshing hydration boost without heaviness, making it a perfect daily serum for oily, combination, or sensitive skin types. The formula layers effortlessly with other skincare, providing comfort and smoothness all day. CLEAN & VEGAN FORMULATION — This serum is formulated to be clean, vegan, and cruelty-free—made without parabens, sulfates, silicones, synthetic fragrances, mineral oil, drying alcohols, or essential oils. It’s crafted with minimal ingredients and a focus on plant-based actives that deliver real skin benefits while being kind to sensitive skin. No animal testing, no unnecessary fillers—just a streamlined formula for effective, non-irritating daily skincare. Safe and simple, yet effective enough to become your everyday go-to. MADE FOR SENSITIVE SKIN CONCERNS — Thoughtfully crafted to support easily reactive skin, this serum avoids harsh ingredients like artificial colorants, volatile alcohols, and exfoliating acids. Its calming profile includes nourishing emollients such as meadowfoam seed oil and panthenol, which help soothe dry patches and reduce the appearance of redness. Without including retinol or strong actives, it provides a gentle, supportive barrier repair solution for skin that often struggles with irritation or product overload. WHY SOY-MILK? Inspired by the Korean tradition of applying fresh tofu to hydrate and soften skin, ARUEN reimagines this heritage with a highly concentrated 68% fermented soy-milk formula. Infused with bean essence, niacinamide, hyaluronic acid, and plant-derived actives, it delivers visible hydration, skin barrier support, and enhanced skin clarity while maintaining a soft, balanced appearance. THE RESULTS? Skin feels plump, hydrated, and naturally luminous with a visibly smooth texture. 68% FERMENTED SOY-MILK nourishes and supports skin resilience and elasticity BEAN ESSENCE promotes skin balance while delivering plant-based phytonutrients 2% NIACINAMIDE refines pores, balances excess oil, and improves even skin tone HYALURONIC ACID deeply replenishes moisture without clogging pores or leaving heaviness FEELS LIKE: A milky, lightweight essence that absorbs instantly, leaving no stickiness or residue. Ideal for layering under makeup or used alone for a fresh, hydrated glow. CONSCIOUSLY CLEAN: Vegan. Fragrance-free. No parabens, sulfates, silicones, mineral oils, essential oils, or animal-derived ingredients. Safe for sensitive skin. Dermatologist tested. Made in Korea. Self-assessment of 30 participants, 4-week use. Individual results may vary.