Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again. Our goal with this book was to provide businesses of any size with a roadmap to guide them through the eBay process. We wrote this book with the businessperson in mind, not the entrepreneur, retiree, or stay-at-home parent. This is a soup to nuts solution book that should make you think, plan, and achieve success online! If you've always wondered what eBay can do for you, check out this book! We started with the perspective of how a business can add eBay to their sales arsenal. We thought about ways and product lines that could best fit the trading platform. We then talk about research, your other sales channels, and give you the tools to try it out and build on that initial test. From there, we talk about methods to integrate these new sales back into the company, and offer suggestions to reduce the headaches and extra data entry. We wrap up by offering methods to increase your future revenue and become a global powerhouse in your perspective area. Dont wait any longer, GROW your business, expand without heavy startup costs! Improve that bottom line, get better returns on your older, refurbished or recycled goods, and add sales potential! Is your company doing business on eBay? If not, you’re missing out on a goldmine--eBay’s125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company’s products in this hot new marketplace and increase profits. You’ll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You’ll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar! Determine which of your products will sell well on eBay - Establish your corporate eBay identity - Integrate eBay seamlessly with your infrastructure - Easily implement marketing strategies to boost your existing profits - Track and evaluate sales and create new markets - Launch, test, and refine your online presence--even open an eBay store - Identify other sellers in your field and analyze their listing and pricing strategies - Determine auction, payment, shipping, and return policies - Take advantage of listing-management tools--My eBay, Turbo Lister, PayPal, and more - Lower your supply and equipment costs using eBay’s B2B channels Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies. Michael Bellomo, MBA, JD, has served as an e-business network administrator, consultant, and risk manager at financial and e-commerce technology companies in Silicon Valley. He is a longtime eBay user and the author of 11 books. Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback. Janelle Elms (Kirkland, WA) is an instructor with eBay University, training users across the nation on how to improve and maximize their success with the world’s top auction site. Along with teaching eBay seminars through eBay University and Discover University (a Seattle continuing education center), Janelle consults with individuals and businesses on how to utilize eBay within their business plans to increase profits. Michael Bellomo (Irvine, CA) Michael is an experienced author with 10 books under his belt, including Linux Blueprints, Windows 2000 Administration for Dummies, and Itanium Rising, a business-tech book ghostwritten with Jim Carlson, the former VP of Hewlett Packard. Michael has been interviewed at the Waterside Publishing Conference, and his work has been published in eight languages. Joel Elad (Irvine, CA) holds an MBA from UC Irvine with an emphasis in Entrepreneurship and IT. Prior to his MBA work Joel spent more than six years as an IT