Helps eliminate mineral buildup from hard and well water Reduces dryness, damage, dullness and discoloration Leaves hair soft, shiny and manageable Safe for color-treated hair and daily use 100% Vegan formula ion Hard Water Shampoo helps prevent the buildup of hard and well water minerals. The shampoo reduces dryness and damage while adding shine and moisture. It increases manageability and helps reverse and prevent discoloration. It can be used daily for deep yet gentle cleansing and is safe for all hair types including chemically treated hair. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you.