Vibrant Deep Berry Plum: Discover the iconic #17 Plum Coke, a richly pigmented, buildable shade perfect for cool undertones, delivering a sophisticated vampy red or subtle berry tint for versatile K-beauty looks. Long-Lasting Juicy Glow: Experience a non-sticky, watery texture that melts onto lips, providing a fresh, glossy finish and a powerful, natural-looking stain that endures for hours, even under masks. Intensely Hydrating Formula: Infused with moisturizing properties, this tint keeps your lips feeling soft, plump, and comfortable without drying out, offering a light-as-a-feather moist finish. Effortless Application & Versatility: The precise spatula tip ensures easy, smooth application for a perfect full lip or a trendy gradient effect. Wear it sheer, build for opacity, or layer over other lip colors. Beloved K-Beauty Essential: Join countless fans who adore rom&nd's award-winning quality, delightful fruity scent, and innovative formulas, making this juicy tint a must-have for your daily beauty routine. Unleash the captivating allure of rom&nd's Juicy Lasting Tint in the coveted #17 Plum Coke shade, a true K-Beauty phenomenon designed to transform your lips with vibrant, long-lasting color and an irresistible juicy glow. This iconic tint is celebrated for its unique ability to deliver a deep, sophisticated berry-plum red, particularly flattering for those with cool undertones who often struggle to find accurate shades in the Western market. Whether you desire a subtle, natural flush or a bold, vampy statement, the buildable pigmentation allows for effortless customization, from a sheer wash of color to a more opaque, dramatic effect.Experience the revolutionary non-sticky, watery-smooth formula that glides on like a dream, melting into your lips to provide intense hydration and a comfortable, feather-light feel. Unlike traditional glosses, our innovative tint ensures your lips remain soft, plump, and moisturized throughout the day, preventing dryness and discomfort. The super-pigmented liquid delivers a brilliant, glossy finish that beautifully enhances your natural lip texture, while simultaneously leaving a powerful, yet natural-looking stain that resists fading, even through meals and mask-wearing.The rom&nd Juicy Lasting Tint is engineered for versatility and ease of use. Its specially designed spatula tip allows for precise and effortless application, making it simple to achieve popular Korean gradient lip looks or a perfectly defined full lip. Beyond its stunning visual appeal, users consistently praise its delightful, subtle fruity scent, reminiscent of fresh berries or strawberries. Embrace this multifunctional lip essential that can be worn alone for a fresh, dewy look, layered over lipstick for added dimension, or blotted for a more matte, stained finish. Discover why rom&nd's Juicy Lasting Tint is hailed as one of the best in cosmetics, offering unparalleled quality, comfort, and a truly enchanting color experience.