Our Essentials Bunny Rug and Snookie Pack makes the perfect newborn gift. Featuring our best-selling bunny rug, ideal for swaddling or adding a layer of warmth, and a sweet bear snookie, perfect for those little hands to cuddle. Packaged in Purebaby box, a lovely gifting item....

Our Essentials Bunny Rug and Snookie Pack makes the perfect newborn gift. Featuring our best-selling bunny rug, ideal for swaddling or adding a layer of warmth, and a sweet bear snookie, perfect for those little hands to cuddle. Packaged in Purebaby box, a lovely gifting item....

Our Essentials Bunny Rug and Snookie Pack makes the perfect newborn gift. Featuring our best-selling bunny rug, ideal for swaddling or adding a layer of warmth, and a sweet bear snookie, perfect for those little hands to cuddle. Packaged in Purebaby box, a lovely gifting item....

Our soft Hooded Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet animal embroidery and 3D ear details. Made from 100% Cotton in an absorbent and soft double terry towelling....

Our soft Hooded Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet animal embroidery and 3D ear details. Made from 100% Cotton in an absorbent and soft double terry towelling....

Our Essentials Hooded Towel is perfect for bath time! Featuring an inbuilt hood, made from absorbent 100% Cotton terry towelling for the most comfortable, stretchy and soft towel....

Wrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Cotton muslin for a lightweight and breathable swaddle....

Our Essentials Textured Cardigan is perfect for all seasons and a great staple item for your nappy bag or hospital bag. Knitted from the softest cotton, making them breathable and gentle against their delicate skin. Pair with Long Sleeve Bodysuit and Textured Leggings for the sweetest newborn outfit...

Wrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Cotton muslin for a lightweight and breathable swaddle....

Our Essentials Textured Cardigan is perfect for all seasons and a great staple item for your nappy bag or hospital bag. Knitted from the softest cotton, making them breathable and gentle against their delicate skin. Pair with Long Sleeve Bodysuit and Textured Leggings for the sweetest newborn outfit...

Our Essentials Hooded Towel is perfect for bath time! Featuring an inbuilt hood, made from absorbent 100% Cotton terry towelling for the most comfortable, stretchy and soft towel....

Our Essentials Hooded Towel is perfect for bath time! Featuring an inbuilt hood, made from absorbent 100% Cotton terry towelling for the most comfortable, stretchy and soft towel....

Our Essentials Textured Cardigan is perfect for all seasons and a great staple item for your nappy bag or hospital bag. Knitted from the softest cotton, making them breathable and gentle against their delicate skin. Pair with Long Sleeve Bodysuit and Textured Leggings for the sweetest newborn outfit...

Our Essentials Textured Cardigan is perfect for all seasons and a great staple item for your nappy bag or hospital bag. Knitted from the softest cotton, making them breathable and gentle against their delicate skin. Pair with Long Sleeve Bodysuit and Textured Leggings for the sweetest newborn outfit...

Wrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Cotton muslin for a lightweight and breathable swaddle....

Our Essentials Textured Cardigan is perfect for all seasons and a great staple item for your nappy bag or hospital bag. Knitted from the softest cotton, making them breathable and gentle against their delicate skin. Pair with Long Sleeve Bodysuit and Textured Leggings for the sweetest newborn outfit...