Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, ...

Ziel der Studie war, in einer Kurzzeituntersuchung das Putzergebnis zweier unterschiedlicher Zahnbürsten zeitabhängig zu evaluieren. Zum Einsatz kamen die Sonicare elite 9800 Langkopf und eine ADA ? Handzahnbürste. Praktische Schlussfolgerungen: Es konnte nachgewiesen werden, dass die Putzeffekti...

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response h...

Unlock the Secrets to Creating Products People Can’t Resist Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable ? “I Need That” reveals the psychological triggers and brain science behind ...