Packed with amino acids and Joico's smart Keratin technology, K-pak Reconstructor Deep-Penetrating Treatment helps rebuild and strengthen stressed strands in just 5 minutes....

Packed with amino acids and Joico's smart keratin technology, K-pak Reconstructor Deep-Penetrating Treatment rebuilds and strengthens stressed strands in just 5 minutes....

Locking in shine and hydration, while locking out pollution and humidity, JoiGel Firm is tough enough to tackle thick, coarse hair. It's your one-and-done styler that adds body, volume and shine without stiffness or stickiness....

This unique daily bond-building shampoo actually helps protect hair from damage while it leaves strands clean, resilient, shiny and strong. Swiftly sloughs away buildup without stripping your vibrant, investment salon color....

This deep-repair treatment for color-treated hair unlocks out-of-this-world vibrancy and a mirror-like shine, along with strands that are 9x stronger and visibly healthier-looking in a single 2-5 minute application....

Instantly transform frizzy, dry, unruly strands with this powerful collagen-enriched formula. Hair becomes revitalized with shine, bounce, body and manageability in a single application....

Milk your styler for all it's worth, with this wholesome, color-protecting spray that offers daily detangling, thermal protection and vibrancy, along with ingredients to help preserve investment salon color....

Offering a 24-hour volume boost and luxe lather, JoiFull Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness and shine, along with protection from humidity....

Blonde Life Violet Shampoo's powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love. Wish your blonde hair was nice and icy? With this brass-neutralizing cleanser, you'll never...

Reinvent dry, brittle hair with moisture, body, bounce and shine. This collagen-enriched detangling formula gives unmanageable, wiry strands a transformative new outlook on life....

Humidity Blocker+ Protective Finishing Spray is a serious humidity-buster that deposits an invisible shield over your fresh blowout....

Experience the power of apple extract all day to keep dryness and tightness away. Hydrate Shampoo is a gentle cleanser that soothes scalp and leaves hair clean, healthy and refreshed. A perfect pick....

This compassionate cleanser fortifies tired strands with powerful coconut and Abyssinian oils, helping prevent breakage while amping up softness, shine and bounce. It makes a world of difference....

Hair Shake, a radically different liquid-to-powder texturizer, delivers grip and voluminous drama in a single lightweight spray. With protection against pollution, it's the ideal foundation for those long-lasting updos....

Gentle enough to use daily, Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil and restores highlighted hair to optimal pH level. You'll have gleaming, on-tone blonde with slip and smoothness....

Give thirsty hair tender loving care with this restorative, moisture-rich conditioner that refreshes strands with a quenching dose of apple extract for nourishing results....

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture, yet it whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy and less breakage....

Color Balance Blue Shampoo instantly neutralizes brassy and orange tones on lightened brown hair while re-strengthening and protecting hair....

Blonde Life Brightening Conditioner fights off-tones, frizz and dryness while delivering the kind of champagne shine that polishes hair to a high gleam without weighing down a single highlighted strand....

Offering a 24-hour volume boost and luxe lather, JoiFull Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness and shine, along with protection from humidity....