Reef Runner 200/400 Series Ripshad Crankbait - The Ripshad Series has Reef Runners' “Google eye” patented “Glass Rattle Shockwave System” added to each lure which adds another attraction to the already enticing, uniquely designed shad profile-style bait. Its one-of-a-kind action, rock hard f...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

Reef Runner Flash Shad Lipless Crankbait - This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and shin...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

ACME Reef Runner 44 Mag Crankbait - Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30ft, cast and retr...

Acme 600 Series Reef Runner Deep Ripper Minnow Bait - The Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class. 3.5in Body 0.25oz 21ft max depth...

Acme 800 Series Reef Runner Deep Diver Minnow Bait - A deep diving 4in rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish. Available in Multiple Colors...

Acme 800 Series Reef Runner Deep Diver Minnow Bait - A deep diving 4in rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish. Available in Multiple Colors...

Acme 800 Series Reef Runner Deep Diver Minnow Bait - A deep diving 4in rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish. Available in Multiple Colors...