Virginia Postrel
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness – A Brilliant Portrait of the Democratization
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century...
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