Nathalie Laidler-Kylander
The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on t...
$21.86
