William J. Cusick
All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
Cusick, William J. Brace yourself for the latest findings in neuroscience research: Your customers are almost completely irrational! In fact, we all are. With 95 percent of the decision-making process actually occurring in the irrational subconscious, we re not making clear-headed, logical choices, ...
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