Jackie Jouret
BMW in the USA, 1938-'75: Max Hoffman, Fred Oppenheimer, Bob Lutz, and the Making of BMW's Largest Export Market
To most automotive enthusiasts in America, the story of BMW begins in 1968, with the arrival of the 2002. That car represented BMW’s first real hit in the US market, but it wasn’t the first Bavarian car to arrive on these shores. By the time the 2002 landed, BMWs had been coming to the United St...
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