The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smoot...

Revitalize your scalp and gently cleanse your hair with Flourish Shampoo For Thinning Hair from VIRTUE®. This gentle, stimulating shampoo delicately removes scalp buildup, cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Key Ingredient: A...

Designed exclusively for fine, fragile hair, this nourishing and thickening conditioner helps give hair body without weighing it down. Containing VIRTUE's patented Alpha + Gamma Keratins, a highly active blend of green tea and probiotics, this conditioner for thinning hair leaves hair smooth, silky ...

The VIRTUE Flourish Density Booster is a botanical-based nutrient infusion for the scalp. Ideal for those with weakened, thinning hair, the treatment is formulated to stimulate fatigued follicles and nourish the scalp. The density booster combines patented alpha and gamma keratins with a Biomimetic ...

Harnessing the powers of nature and technology, the Flourish Density Booster from VIRTUE is a drug-free and botanical-based serum for mild to moderate hair thinning. Combining the brand’s patented Alpha and Gamma Keratins, alongside biomimetic signal peptides to nurture new fragile hairs. The comp...

Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the scalp while gliding through hair for less breakage and improved shine. | VIRTUE Flourish and Manta ...

Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair. Set Contents: Full Shampoo 240ml A volumising shampoo formulated to remove ...

Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: Smooth Shampoo 240ml A luxurious shampoo, designed to support sleek, manageable hair. The nourishin...

Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50ml A reparative hair oil to help create a shinier, stronger mane, thanks to...

Ideal for those with thin, fine and fragile hair types, the VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle encourages a fuller, thicker appearance post-wash. Enriched with powerful proteins and high-performance actives, the set promotes touchably soft, silky and stronger-feeling le...

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curl...

Virtue® Curl-Defining Gel is a memory-building, two-day curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed...

Transform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish. Colour-s...

Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine. Set Contents: Smooth Shampoo 60ml A luxurious shampoo, designed to support sleek, managea...

Virtue's Refresh Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. | VIRTUE Dry Shampoo, 128 g | Dermstore...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microsco...

Virtue® Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku® protein helps strands form a flexible bond. The resul...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. | VIRTUE Volumizing Mousse, 156 g | Dermstore...

Say goodbye to dry and fatigued locks with Healing Oil from VIRTUE®. This lightweight, serum-like formula enriches hair with a dose of moisture, health and shine while helping to heal damaged hair. Kalahari melon seed oil and Tahitian gardenia flower extract nourish every strand and shield against ...

VIRTUE® Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the ...