Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity, and locks in moistur...

Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Virtue's pat...

Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Virtue's pat...

A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protect...

The Virtue Recovery Conditioner is expertly constructed to target dry, damaged hair types. Blended with first-of-its-kind Alpha Keratin 60ku®, the formula replenishes lost moisture to brittle strands that are in need of deep nourishment. Thanks to a high-performance composition made up of hydrolyse...

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® ...

Give thinning hair the boost it needs with Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit from VIRTUE®. This innovative trio is designed to address fatigued follicles and fragile hair to boost a thicker, more voluminous head of hair while encouraging growth. Flourish Nightly Intens...

Let fragile hair flourish with Flourish Nightly Hair Growth Treatment - Trial Size from VIRTUE®. Made especially for moderate to severe thinning hair, this trio of potent formulas cleanse, purify and enrichen the scalp creating a fertile ground for hair to regrow for a dramatically thicker, fuller,...

The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smoot...

Revitalize your scalp and gently cleanse your hair with Flourish Shampoo For Thinning Hair from VIRTUE®. This gentle, stimulating shampoo delicately removes scalp buildup, cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Key Ingredient: A...

Designed exclusively for fine, fragile hair, this nourishing and thickening conditioner helps give hair body without weighing it down. Containing VIRTUE's patented Alpha + Gamma Keratins, a highly active blend of green tea and probiotics, this conditioner for thinning hair leaves hair smooth, silky ...

The VIRTUE Flourish Density Booster is a botanical-based nutrient infusion for the scalp. Ideal for those with weakened, thinning hair, the treatment is formulated to stimulate fatigued follicles and nourish the scalp. The density booster combines patented alpha and gamma keratins with a Biomimetic ...

Harnessing the powers of nature and technology, the Flourish Density Booster from VIRTUE is a drug-free and botanical-based serum for mild to moderate hair thinning. Combining the brand’s patented Alpha and Gamma Keratins, alongside biomimetic signal peptides to nurture new fragile hairs. The comp...

Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the scalp while gliding through hair for less breakage and improved shine. | VIRTUE Flourish and Manta ...

Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair. Set Contents: Full Shampoo 240ml A volumising shampoo formulated to remove ...

Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: Smooth Shampoo 240ml A luxurious shampoo, designed to support sleek, manageable hair. The nourishin...

Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50ml A reparative hair oil to help create a shinier, stronger mane, thanks to...

Ideal for those with thin, fine and fragile hair types, the VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle encourages a fuller, thicker appearance post-wash. Enriched with powerful proteins and high-performance actives, the set promotes touchably soft, silky and stronger-feeling le...

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curl...

Virtue® Curl-Defining Gel is a memory-building, two-day curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed...