Diana Derval
Designing Luxury Brands: The Art and Science of Creating Game-Changers (Management for Professionals)
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy...
$78.33