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Alina Wheeler
Brand Atlas: Branding Intelligence Made Visible
Brands have become the global currency of success. Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regar...
$29.98
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David F. D'Alessandro
Brand Warfare: 10 Rules for Building the Killer Brand
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself f...
$14.96
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Allison J. Steinke
Brand Thinking: Building Brands You Can Believe In
What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for e...
$34.95
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Terry Smith
Brand Fusion: Purpose-driven brand strategy
American Book Fest Awards 2025 Finalist in the Business: Marketing & Advertising category Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023 Br...
$40.64
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Rob Fuggetta
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
"The ultimate guidebook to brand advocacy." —PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Ye...
$21.75
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Kevin Perlmutter
Brand Desire: Spark Customer Interest Using Emotional Insights
How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent d...
$40.52
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Jaywant Singh
Brand Management: Principles and Applications for Effective Branding
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and soci...
$31.28
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Gerardus Blokdyk
Brand awareness Complete Self-Assessment Guide
Are marketing programs in place to generate quality sales leads and build brand awareness? Are others marketing and brand awareness efforts more successful than mine? How do you build brand awareness in target customer groups with your limited budgets? How does each marketing channel contribute to b...
$82.83
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Jacek Kall
Brand Metrics
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand...
$47.99
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Libby Sartain
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consi...
$12.00
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Sonia Scrocchi
Brand Management Essentials You Always Wanted to Know: The Complete Guide to Crafting Brand Strategy, Positioning & Loyalty for Business Growth (
The Complete Guide to Crafting Brand Strategy, Positioning & Loyalty for Business Growth. A practical playbook that empowers entrepreneurs and managers to turn brand vision into measurable market success. Learn how strong brands stand out through strategy and positioning Understand the science ...
$38.99
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Stacey Ross Cohen
Brand Up: The Ultimate Playbook for College & Career Success in the Digital World
AS SEEN ON GOOD MORNING AMERICA If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed. Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, coll...
$16.99
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Katherine Melchior Ray
Brand Global, Adapt Local: How to Build Brand Value Across Cultures
How can you scale a brand globally while staying true to its core? Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kel...
$33.00
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Jay Mandel
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to imp...
$28.93
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Dr. Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that su...
$24.19
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Martin Walser
Brand Strength: Building and Testing Models Based on Experiential Information (Forschungsgruppe Konsum und Verhalten)
Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand ...
$54.99
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Lifang He
Brand Power Built In: How Tech Products Really Win Hearts and Minds
If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: how do we really win customers’ hearts and minds? Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising product...
$28.00
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Larry G. Linne
Brand Damage: It's Personal!
Personal branding is going to be one of North American business’s most critical strategic initiatives in the next three to five years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a ton of data to help peopl...
$29.97
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David Houle
Brand Shift: The Future of Brands and Marketing
In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of bra...
$14.99
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Pam Tremble
Brand Strategy: Lay the Foundation for a Purpose-Driven Business (Brand Building for Small Business)
Build a Brand That Feels Like You You need a clear strategy before you choose a logo or design a website. Brand Strategy is your starting point—a short, practical guide and workbook designed to help you build a meaningful, values-aligned brand from the inside out. Whether you're starting a new b...
$12.99
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