This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even co...

The Penguin Classics Marvel Collection presents the origin stories, seminal tales, and characters of the Marvel Universe to explore Marvel’s transformative and timeless influence on an entire genre of fantasy.   A Penguin Classics Marvel Collection Edition   Collects Captain America Comi...

In the summer of 1890, in the French town of Auvers-sur-Oise, Vincent van Gogh shot himself in the chest with a revolver.  He died two days later, at the age of thirty-seven, largely unknown despite having completed over two thousand works of art that would go on to become some of the most importan...

Is everything connected? Can we sense what's happening to loved ones thousands of miles away? Why are we sometimes certain of a caller's identity the instant the phone rings? Do intuitive hunches contain information about future events? Is it possible to perceive without the use of the ordinary sens...

This book provides a new approach to systems architecting not previously available. The book provides a compact innovative procedure for architecting any type of system. Systems Architecting: Methods and Examples describes a method of system architecting that is believed to be a substantial improvem...

In the Middle Ages, liturgies, books, song, architecture and poetry were performed as collaborative activities in which performers and audience together realized their work anew. Essays by leading scholars analyse how the medieval arts invited and delighted in collaborative performances designed to ...

This book offers a survey of successful attributes of the systems engineer. It focuses on the key positive attributes of what today’s systems engineer should be and puts a model in place for achievement and behavior for future systems engineers. The book, in survey form, provides a description of...

Lessons from the Trenches with Emerging Technology Everyone from genealogy enthusiasts to amateur sports fans is enamored with the vast capabilities of smart phones and the cloud. Executives and industry peers look to technologists to harness those capabilities for the business. How do you meet this...