No Brand

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Michael Beverland
Brand Management: Co-creating Meaningful Brands
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples fro...
$50.00
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Kevin Budelmann
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
This book is the fourth book in the Essential series following Layout Essentials , Typography Essentials , and Packaging Essentials . It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, id...
$32.30
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Hume Johnson PhD
Brand YOU! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand
Who are you and what do you bring to the table? In a professional landscape where competition is fierce, finding new ways to stand out and position yourself as a trusted expert and leader in your field is essential. The key to unlocking career success lies in understanding your personal brand - your...
$31.00
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Steve Brock
Brand Something Beautiful: A Branding Workbook for Artists, Writers, and Other Creatives
If you don’t tell your story well, who will? If you’re like most writers, artists, musicians, solopreneurs, and other creatives, you love making things. But you dread marketing. Marketing feels hard— like complete guesswork—because no one has ever helped you define your brand. Without a clea...
$24.99
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Graham Brown
Brand Love: How to Build a Brand Worth Talking About
If customers LIKE your brand, be afraid. Be very afraid. In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers o...
$9.95
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Nirmalya Kumar
Brand Breakout: How Emerging Market Brands Will Go Global
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. "Anyone with more than a passing interest in how global brands develop s...
$49.99
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Karen A Chase
Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan
★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand. This easy-to-follow (and often fun) step-by...
$12.99
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S M A Moin
Brand Storytelling in the Digital Age: Theories, Practice and Application
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporar...
$55.50
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William D'Arienzo
Brand Management Strategies: Luxury and Mass Markets - Bundle Book + Studio Access Card
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Market presents the brand experience on a market continuum from mass market to luxury, using ...
$99.96
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Kimmy Neal
Brand You: A Beginners Guide to Crafting A Magnetic Personal Brand That Stands Out and Attracts Clients You Love (Magnetic Brand Series)
Unlock the Secrets to Building a Magnetic Personal Brand and Attracting Clients You Love Are you a woman entrepreneur struggling to stand out in a crowded market? Do you dream of building a business that feels authentic, aligned, and wildly successful—but have no idea where to start? In Brand You...
$24.99
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Steve Susi
Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
Last year’s speed is now quaint. Business today moves at a pace so unforgiving it’s easy to find yourself holding your breath, wondering if your company will be the next to fold.And then there’s Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector af...
$16.99
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Jon Contino
Brand by Hand: Blisters, Calluses, and Clients: A Life in Design
The legendary graphic designer Jon Contino shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino . A born-and-bred New Yorker, Jon’s u...
$32.99
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John Gallaher
Brand New Spacesuit (American Poets Continuum, 179)
In Brand New Spacesuit , John Gallaher writes with honesty, humor, and tenderness about what fades and what remains. These poems offer snapshots of the poet’s memories of his adoption and childhood, his father’s heart attacks, his mother’s progressing Alzheimer’s disease and stroke, raisin...
$9.00
www.amazon.com
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Steve Susi
Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after ...
$14.99
www.amazon.com
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Sean Dowdell
Brand Renegades: The Fearless Path from Startup to Global Brand
Learn to Fail Forward Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos an...
$11.63
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Justin Eklund
Brand for Impact: A Proven Blueprint to Help Faith-Driven Leaders Clarify Their Brand, Grow Their Revenue, and Make a Greater Impact
EMPOWER YOUR ORGANIZATION WITH FAITH-DRIVEN BRANDING Branding is a business superpower. In fact, it might just be the most important ingredient to success. What would you say if I told you that profit and purpose, finance and faith, could coexist in business? Better yet, what if it actually ga...
$16.95
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Peter Richardson
Brand New Beat: The Wild Rise of Rolling Stone Magazine
How the iconic publication's unruly first decade rewrote the rules of journalism.   Rolling Stone 's first decade was truly rock and roll: chaotic, wild, and unpredictable. Brand New Beat charts the origins and evolution of the magazine during its formative early years in San Francisco. Founde...
$27.95
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Ravinder Kaur
Brand New Nation: Capitalist Dreams and Nationalist Designs in Twenty-First-Century India (South Asia in Motion)
A Financial Times Best Book of the Year The first book that examines India's mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination. The early twenty-first century was an optimistic moment of global futures-making. The chief nar...
$30.00
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Coleen Otero
Brand To Bucks: A No Nonsense Guide To Building A Six Figure Brand
In this refreshing and insightful how-to-guide, celebrity hair and makeup artist, turned national women's empowerment influencer and CEO Chick Network founder Coleen Otero, serves up 5 no nonsense success strategies to help you master, market and monetize your brand. Sharing inspirational success st...
$24.99
www.amazon.com
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Ted Matthews
Brand: It ain't the logo* (*It's what people think of you)
After 5 years of appearances as a Globe and Mail business bestseller, the fully updated and revised edition of this book could not be more timely. The first edition was a plea to North American leaders to confront three crises -- hyper-messaging, the labor shortage and the rise of China -- by embrac...
$14.98
www.amazon.com