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Laura Busche
Brand Psychology
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated....
$39.99
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Vernica Pitcher
Brand Redemption: Recovering and Reviving Your Brand 101
Brand Redemption is an essential guide for business leaders, marketers, and anyone interested in the delicate and intricate process of transforming a brand's image and restoring its integrity. With invaluable insights and actionable strategies, this book provides a roadmap for those seeking to not o...
$20.00
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David Brier
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide th...
$39.97
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Diane Huth
BRAND YOU! Master Your Social Media: A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand (BRAND YOU Guide
BRAND YOU! Master Your Social MediaA Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal BrandThis ebook will walk you step-by-step through the secrets of how to create a strong personal brand using digital and social media and online tools. It’s essential to h...
$5.95
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David Brier
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide th...
$77.97
www.amazon.com
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Bill Leider
Brand Delusions: Exploding the myths and helping you improve your Brand – professionally and personally
Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are – well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of se...
$19.95
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C. Whan Park
Brand Admiration: Building A Business People Love
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...
$20.49
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Kevin Budelmann
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
Brand Identity Essentials, Revised and Expanded  outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements invo...
$23.70
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Park Louis Howell
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as...
$11.93
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Christian Sarkar
Brand Activism: From Purpose to Action
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives worldwide.” – Hazel Henderson, founder, Ethical Markets “Kotler and Sarkar convincingly make the cas...
$29.95
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Nikki Barjon
BRAND NEW: Mastering the Art of the Pivot and Moving to the Place Where God Is Calling You
Brand New: Mastering the Art of the Pivot and Moving to Where God Is Calling You How to Rebuild, Refocus, and Rise Into the Life You Were Designed to Lead For nearly three decades, Nikki Barjon’s name has quietly influenced some of the world’s most recognizable brands. Behind the scenes, s...
$18.99
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Vasken Kalayjian
Brand Real: The Startup Entrepreneurs’ Guide to Effective Branding and Building Values-Based Organizations
Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your...
$79.66
www.amazon.com
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QB Darla Hall
Brand You
Brand YOU was written by QB Darla Hall for anyone who wants to build a platform to impact others and build a personal brand. Who has a personal brand? Everyone. When you apply for a job, you sell yourself to your potential employer. When you set up a social media account, you showcase your authentic...
$17.99
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Oluwaseun Adebola
Brand Perception: The Customer-focused Growth Blueprint
Brand Perception: The Customer-focused Growth Blueprint provides an in-depth analysis of how brand perception drives organic, sustainable business growth. While performance marketing can deliver quick wins, those results often fade just as fast. This blueprint explains how to build lasting momentum ...
$25.00
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Paul Hitchins
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investor...
$9.99
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Yamilca Rodriguez
Brand Therapist: Using psychology to transform the way we create personal brands
Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you a...
$22.99
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Alex Wipperfurth
Brand Hijack: Marketing Without Marketing
brand hi·jack (br?and h? ¯-j?akÂ'): consumer takeover (synonym).The consumerÂ's act of commandeering a brand from the marketing professionals and driving its evolution. Out of nowhere, a brand like Red Bull, The Blair Witch Project , or even the Howard Dean campaign takes off with lit...
$19.00
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Brad VanAuken
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will requi...
$8.95
www.amazon.com
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Nikki Barjon
BRAND NEW: Mastering the Art of the Pivot and Moving to the Place Where God Is Calling You
Brand New: Mastering the Art of the Pivot and Moving to Where God Is Calling You How to Rebuild, Refocus, and Rise Into the Life You Were Designed to Lead For nearly three decades, Nikki Barjon’s name has quietly influenced some of the world’s most recognizable brands. Behind the scenes, s...
$26.99
www.amazon.com
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Qb Darla Hall
Brand You
Brand YOU was written by QB Darla Hall for anyone who wants to build a platform to impact others and build a personal brand. Who has a personal brand? Everyone. When you apply for a job, you sell yourself to your potential employer. When you set up a social media account, you showcase your authentic...
$24.99
www.amazon.com