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Stacey Ross Cohen
Brand Up 2.0: Propel Your Early Career Success
As Seen on Good Morning America Brand Up 2.0 is the book you need to stand out, succeed, and crush your career goals. Ready to take your career to the next level? Brand Up 2.0 is the ultimate tool for professional growth and career domination! This indispensable guide equips early-career prof...
$19.99
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Jenny Kate
Brand for Authors: Creating a Solid Author Brand for Busy Writers
As an author, do you need a personal brand? Yes, yes you do. You are running a small business and businesses need to understand what they are offering. But what is an author brand? It's the experience you offer the reader. Building an author brand is not as simple as colors, fonts, and logos. It's...
$4.99
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Steve Jones
Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in a...
$14.95
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Larry G. Linne
Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one)  Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we d...
$13.65
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Martin Lindstrom
Brand Sense: Sensory Secrets Behind the Stuff We Buy
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kel...
$9.65
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Rob Meyerson
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistra...
$25.99
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Alex Marland
Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics)
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bot...
$32.95
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Peter Drinkwater
BRAND ENERGY: Brand Health in the Attention Economy
The way we measure and build brands needs a major overhaul. In an age where attention is currency and culture moves at lightning speed, traditional brand tracking has fallen behind. Brand Energy introduces a bold new approach: treating brands not as static assets to be managed, but as dynamic fie...
$22.22
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John Purkiss
Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal...
$20.99
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Nick Westergaard
Brand Now
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world. With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can...
$11.67
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Julian Kynaston
Brand Warfare: From the terraces to the boardroom
What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston’s no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies provides inspirational insights into ...
$20.99
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Becky Freemal
Brand Voice: People + Data Drive Results
TELL YOUR UNFORGETTABLE BRAND STORY TO THE RIGHT AUDIENCE Communication and marketing go together like peanut butter and jelly—both are equally important to make sure your brand story is pushed to the right audience. Get the balance right, and your company will grow. In Brand Voice: People + Data...
$15.99
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Joshua Uwe'l
BRAND YOUR NICHE: How Niche Branding Creates Million Dollar Businesses
Learn How to Brand Your Niche. Understanding the position of your brand , its market potential, and viability should be of the highest importance. As you build a business, constantly evolving or reinventing your business, brand, or persona is all part of the success game. Many people create starte...
$17.99
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Ivan Estrada
Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career
Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose , Ivan Estrada shares critical lessons about personal growth and self-discovery―from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his r...
$16.85
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Dave Dovell RN
Brand New Nurse: Surviving Your First Day on the Job
Your first shift as a new nurse can be one of the most exciting days of your life...but it can also be downright terrifying! Brand New Nurse: Surviving Your First Day on the Job is the guidebook you need to walk into your first shift ready and confident. There are so many skills to master when you...
$16.99
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A. Young
Brand Media Strategy: Integrated Communications Planning in the Digital Era
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brand...
$37.99
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Keith A. Quesenberry
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytell...
$32.30
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Brad VanAuken
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to...
$20.09
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BRANDMAN GRILLS SINCE 1987
Brand-Man Propane Gas Grill, Portable Standup Grill with Folding Cart & Push-Button Ignition, Ideal for Camping, Tailgating, BBQ, Backyard, Patio &
Versatile Outdoor Cooking: Our grill features two porcelain-enameled grates and an EXTRA cast iron griddle - A feature not found on most outdoor grills, offering endless culinary possibilities for every outdoor adventure Built to Last: Our grill boasts a fully enameled body and porcelain-enameled gr...
$219.99
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Tim Salmonson
Brand Evangelism: A Leader’s Guide to Clarify and Communicate Personal and Organizational Purpose
Are you or your organization struggling to define your brand identity and purpose? Do people know what you stand for, what problem you solve in the world and what you care about? Does your organization inspire brand evangelists, attract high-caliber contributors, and foster a healthy corporate cultu...
$19.99
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