No Brand

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Ted Matthews
Brand: It ain't the logo* (*It's what people think of you)
After 5 years of appearances as a Globe and Mail business bestseller, the fully updated and revised edition of this book could not be more timely. The first edition was a plea to North American leaders to confront three crises -- hyper-messaging, the labor shortage and the rise of China -- by embrac...
$14.98
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Sandy Gerber
Brand Chatter: 5 Simple Steps to Brand Your Business to Stand Out & Grow Sales
Grow your Business by Creating BRAND CHATTER™. Do you want to increase your sales without spending a fortune on marketing and advertising? Do you want to know what to say to make your business stand out from your competitors? Have you already tried to develop your brand and it is not working for y...
$4.99
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Matthew Pohl
Brand & Core Values: Keeping promises to the market and the team (Organizational ReWilding: Elements of an Exceptional Business)
Organizational ReWilding is a powerful business growth framework that treats businesses as dynamic, living systems filled with interrelated elements. Just as there are key components that make up a healthy ecosystem, there are 11 elements that make up an exceptional business. This book addresses the...
$14.99
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Keith A. Quesenberry
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytell...
$32.30
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Michael Llewellyn-Williams PhD
Brand Mechanics: The Art and Science of Building Brands
A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author’s clients put it, “Forget the touchy-feely stuff. This is the real deal.” This book describes in detail the breakthrough BrandMechanics® proprietary FBE™ methodo...
$24.95
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Nancy E Blanton
Brand Yourself Royally in 8 Simple Steps: Harness the secrets of kings and queens for a personal brand that rules
Who needs a personal brand? Anyone who realizes his or her success depends upon being likable and memorable to potential customers. And now you can build an effective personal brand without spending a fortune. Just take your inspiration from the first personal branders, kings and queens. Combining h...
$8.99
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Shawn Eckles
Brand Your Vibe: Identity Development For Independent Labels
In a music industry where standing out is everything, Brand Your Vibe is the essential guidebook for independent labels ready to build powerful brand identities and turn passion into profit. Written by marketing and branding strategist Shawn Eckles, this book takes readers beyond logos and color pal...
$10.00
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Kat Squibb-O'Neill
Brand Like a Boss: No Bullsh*t Strategies for Small Businesses and Solopreneurs
Build a Brand That Actually Means Something—And Get People to Give a Sh*t Tired of feeling invisible in a sea of generic businesses? Good. Because this isn’t another fluffy branding book filled with woo-woo vibes and empty Pinterest quotes. Brand Like a Boss is your tough-love roadmap to buildi...
$14.99
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Bryce Dominic Valor
Brand & Backbone: A Cowboy Code for the Modern Frontier: 10 Principles to Live with Purpose, Grit, and Unshakable Integrity
What If the Cowboy Code Could Change Your Life Today? From Bryce Dominic Valor, author of Still Fuel in the Tank and a straight-talking coach. A self-help field manual for character building. In Brand & Backbone you learn ten timeless principles that cut through the noise and build real backbone...
$14.95
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Emily Jeanne Miller
Brand New Human Being: A Wry and Moving Literary Novel About Fathers, Sons, Loss, and Love
“Compelling . . . The strength of Brand New Human Being is its realistic portrayal of trauma and its aftermath.” — Washington Post Stay-at-home dad Logan Pyle is holding his life together by a thread: his larger-than-life father, Gus, has just died, his wife is distant, and his kindergart...
$12.79
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Kae Tempest
Brand New Ancients: A Poem
With this dazzling modern myth in verse, Kae Tempest became the youngest winner of the prestigious Ted Hughes Award for New Work in Poetry. Yes, the gods are on the park bench, the gods are on the bus, / The gods are all here, the gods are in us. / The gods are timeless, fearless, fighting to ...
$11.58
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Suzanne Tulien
BRAND DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]
If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What’s truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps you...
$18.95
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Dorte Nielsen
Brand Vision Cards: Brand Building Tool for Visionary and Strategic Thinking (Creative Thinker's)
The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke. The Brand Vision Cards can be used by companies, designers, communication professi...
$35.00
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Markus Saba
Brand Plan Rx: The Marketer’s Guide to Building a Thriving Health and Wellness Brand
“How do you market a successful brand in today’s constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx , they show us how to use a simple and powerful framework of inspirational storytelling.” —Arianna Huffing...
$34.95
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Tim Salmonson
Brand Evangelism: A Leader’s Guide to Clarify and Communicate Personal and Organizational Purpose
Are you or your organization struggling to define your brand identity and purpose? Do people know what you stand for, what problem you solve in the world and what you care about? Does your organization inspire brand evangelists, attract high-caliber contributors, and foster a healthy corporate cultu...
$14.99
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David A. Aaker
Brand Relevance: Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which ...
$16.15
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Lydia Michael
Brand Love: Building Strong Consumer-Brand Connections
The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strateg...
$17.51
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Kevin Perlmutter
Brand Desire: Spark Customer Interest Using Emotional Insights
How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent d...
$39.98
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Libby Sartain
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consi...
$9.46
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Brian Clark
Brand New
To many new believers, the "Christian life" can seem daunting and even dreary or off-putting. In Brand New, the reader will see from scripture that new life in Christ is meant to be full of joy, excitement, and purpose, not just a list of tasks to check off. Learn what the Bible says about pursuing ...
$5.99
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